Where Is Audience Growth Getting Stuck?
A 3-Minute Audience Growth Diagnostic for Performing Arts Organizations
You value the audiences who already know and support your organization. You also know that reaching new audiences is essential to your future.
The question is: Where is that growth getting stuck?
This quick diagnostic looks at five parts of the audience journey:
RELEVANCE → RELATIONSHIPS → INVITATION → WELCOME → RETURN
In about 3 minutes, you'll identify where your organization may have the greatest opportunity to strengthen audience growth this season.
Audience growth can get stuck in different places.
RELEVANCE
Who outside your current audience has a genuine reason to care about the work you're presenting?
RELATIONSHIPS
Do you have authentic relationships with the communities you hope to reach?
INVITATION
Is there an intentional pathway for people beyond your traditional audience to discover the work and decide to attend?
WELCOME
From ticketing and pre-arrival information to the experience inside your organization, does a first-time visitor feel like this place is for them?
RETURN
After someone gives your organization a chance for the first time, what are you doing to invite them into a continuing relationship?
Find your place to begin.
In about 3 minutes, you'll receive a personalized result, a question to bring back to your team, and something you can try this season.
About Electric Root
Electric Root works with performing arts organizations to reach new audiences, build stronger community relationships, and create experiences where more people feel a genuine sense of connection, belonging, and welcome.
Our work brings together strategy, programming, community engagement, artist-led experiences, and organizational change to help arts organizations move beyond simply attracting new audiences toward building lasting relationships with them.
Through our Culture of Welcome approach and the practice of Radical Hospitality, we help organizations examine what happens both inside and outside their walls, from the relationships they build in their communities to the experience someone has when they encounters the organization for the first time.
In Community We Trust.